Locate examples of crisis management. Describe the crisis and how the company dealt with it. Did the company suffer short-term harm? Did the company recover and regain public trust? Some examples to use are below or choose one on your own. There are many other examples such as e coli in spainach and the e coli outbreak in eggs. General Motors faced a crisis and had to borrow money from the U.S. government to bail out the company. All crises are not natural disasters. Create a voice thread, add images, add comments to each photo to facilitate the discussion or use Prezi to create a presentatoin.
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Examples:
British Petroleum and the Oil spill in the Gulf
Exxon Valdez Oil spill
Ford and Firestone Tires
Mattel and defective toys from China
Rubic:
Checklist |
Points |
Voice Thread or Prezi Presentation |
50 |
Described the crisis and how the company responded |
20 |
Fully explained the topic and the outcome |
20 |
Sound bite |
10 |
Total |
100 |
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1. Read and analyze the scenario and situation. Check your understanding of the scenario. Don't be tempted to start thinking about potential solutions or to start looking for information.
1. List your personal understanding, ideas or hunches.
Now that you are familiar with crisis management you will write everything you know about what companies do in crisis situations. Describe your thoughts or ideas about how to solve the problem. There are not incorrect answers in this step, just feel free to brainstorm your ideas.
2. List what is known.
With your team use all the information available in the scenario to list everything that you know about crisis management. You do not have to conduct any research yet. Just use the information given and write the facts that you already know about companies in crisis situations.
3. List what is unknown.
With your team, make a list about what you do not know and would like to learn. List all the questions you will need to answer to solve the problem.
4. List what needs to be done. "What should we do?" List actions to be taken, e.g., question an expert, conduct research, go to a board meeting about topic. List possible actions.
5. Develop a problem statement.
You will be responsible for thinking and choosing one of the questions to solve the problem. A problem statement should come from your analysis of what you know. In one or two sentences, you should be able to describe what it is that your group is trying to solve, produce, respond to, or find out. The problem statement may have to be revised as new information is discovered and brought to bear on the situation.
6. Gather information
Use all the resources available (Internet, library, etc) to research about the problem/topic and find a solution.
7. Present Findings
Create a voice thread, add images, add comments to each photo to facilitate the discussion or use Prezi to create a presentation with a sound bite.
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130.113
(c) Knowledge and skills
(4) The student prepares business documents using effective communication. The student is expected to:
(A) interpret and follow directions to produce documents;
(B) demonstrate proficiency in business English, spelling, and proofreading;
(C) identify and apply correct format for business correspondence and documents; and
(D) demonstrate concepts and processes to employ the appropriate steps in document production
130.115
(c) Knowledge and skills.
(2) The student demonstrates the use of the concepts, strategies, and systems for obtaining and conveying ideas and information to enhance communication in the workplace. The student is expected to:
(A) employ verbal skills when obtaining and conveying information;
(B) demonstrate use of content, technical concepts, and vocabulary when analyzing information and following directions;
(C) record information needed to present a report on a given topic or problem;
(D) write internal and external business correspondence that conveys information effectively using correct grammar, spelling, punctuation, and capitalization;
(E) communicate with coworkers to clarify workplace objectives; and
(F) communicate effectively with customers and coworkers to foster positive relationships.
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