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Radio Advertisement (redirected from Car Loans)

Page history last edited by Jessica Burnias 11 years, 7 months ago

Cars, Cars, Cars Everyone wants to be the Best!

 Topic(s): In order to stay on top all car companies need to advertise and one way to do it is by radio advertisement.

Images/Video Resources

 
This is a radio advertisement for the Exeter Smart Car

 

Scenario

The advertising company you work for has been hired to create a radio advertisement for Gillman Honda to help increase sales through the local radio stations. Considering how the economy has been Gillman wants to stay on top of their game. Gillman wants to be sure to sell as many of their 2012 cars, suvs, hybrids and trucks before the new 2013 models come in. Gillman sells the Civic, Accord, Pilot, CR-V, Odyssey, Crosstour, Civic Hybrid, Fit and Ridgeline. "Gillman Honda San Benito offers many automotive products and services to our Harlingen, Brownsville and McAllen area customers. From quality new Honda vehicles, to used cars, we know anyone looking for a new or used car, in or around Harlingen, will likely find what they want at our Texas Honda dealership"(Gillman Honda). Honda has always been one of nations leading sellers in cars. Honda wants to create high quality vehicles for their consumers. Honda not only makes cars, they also make motorcycles, jet engines, power products, etc. For this advertisement you are only to focus on cars listed above. Keeping this in mind, you have been asked to get a team together to create this advertisement. It will require research into the Honda manufacturer, Gillman Honda of San Benito, the target audience and anything else you think could be helpful to promote the sales of their 2012 car models.

Task

Sample Investigations/Teacher Resources

You and your team will need to conduct the research and prepare a 30-second to 1-minute audio file that will be presented to your supervisor. The supervisor will listen to all advertisements and best ones will be submitted to Gillman Honda for their final approval.

 

Advertising is a way for merchants to communicate information about the products and services they offer to a potential customer. Advertising is all around us everyday. Daily exposure to advertising in magazines, newspapers, television, radio, internet, billboards, and signage, to name a few. There is no sales pitch but it is a form of advertising in that it communicates information about the product.

Suggested tools could be Podcasting, Aviary.com which has Myna the audio editor or even Audacity which is a free audio editor and recorder. 

 

This is a sample radio advertisment for a Honda Dealership that was used in July 2010. 

Checklist  Points 
List of 3-5 things  10 
Write a 30 Second to 1-Minute Advertisement  20 
Record a 30-Second to 1-minute Advertisement  40 
Appropriate time slot choice  10 
Sound Bite  20 
Total  100 

 

Tips, Ideas, Activities for Radio Advertisements

 

http://www.entrepreneur.com/article/164818

http://mediaeducationlab.com/stand-lesson-8-create-ad

http://www.howtodothings.com/hobbies/a4312-how-to-write-a-jingle.html

http://www.safe-t1.net.au/assets/files/resource/radioads-worksafe24-2_V2.pdf

http://www.oocities.org/englangarts/lessons/radio/lessons.html

http://www.voices.com/documents/Voices.com-Radio-Commercial-Success-Kit.pdf

 


 

Student Resources

 

This search engine will allow you to research Honda.

Loading

 The following sites may provide additional information related to Honda. 

http://automobiles.honda.com/tools/dealer-locator/?ef_id=8JhP1rhbyu8AAAgz:20120712162705:s

 http://ohio.honda.com/

http://www.honda.com/

http://www.hondainamerica.com/manufacturing

http://www.hondaalabama.com/

http://www.indiana.honda.com/

http://world.honda.com/

http://www.gillmanhondasanbenito.com/index.htm 

 

 

Student Work

Standards

1. Read and analyze the scenario and situation.
Check your understanding of the scenario. Don't be tempted to start thinking about potential solutions or to start looking for information. 

 

1. List your personal understanding, ideas or hunches.

Now that you are familiar with the Honda manufacturer, Gillman Honda and the 2012 car models you will write everything you know about the Honda. Describe your thoughts or ideas about how to solve the problem. There are not incorrect answers in this step, just feel free to brainstorm your ideas.

 

2. List what is known.

 With your team use all the information available in the scenario to list everything that you know about radio advertising. You do not have to conduct any research yet. Just use the information given and write the facts that you already know about Gillman Honda and the new 2012 car models.

3. List what is unknown.

With your team, make a list about what you do not know and would like to learn. List all the questions you will need to answer to solve the problem.  

 

4. List what needs to be done.
"What should we do?" List actions to be taken, e.g., question an expert, conduct research, go to a board meeting about topic. List possible actions. 

 

5. Develop a problem statement.

You will be responsible for thinking and choosing one of the questions to solve the problem.  A problem statement should come from your analysis of what you know. In one or two sentences, you should be able to describe what it is that your group is trying to solve, produce, respond to, or find out. The problem statement may have to be revised as new information is discovered and brought to bear on the situation.

6. Gather information

Use all the resources available (Internet, library, etc) to research about the problem/topic and find a solution.


7. Present Findings

You will present your finding through an audio file. It must be a 30-second to 1 minute radio advertisement. 

 

130.111 Business Management and Administration

 

(13)  The student knows that advertising is the paid form of nonpersonal communication about an identified sponsor's products. The student is expected to:

(A)  list types of advertising media;

(B)  differentiate between product and institutional advertising; and

(C)  identify and evaluate elements of an advertisement.

YouTube Video Smart Car Radio Adverti -Exter Smart retrieved from: http://www.youtube.com/watch?v=mtllbbD9TZI

YouTube Video Conicelli Honda's Radio Ad for July 2010 retrieved from: http://www.youtube.com/watch?v=oRbPRRmocME 

Gillman Honda of San Benito http://www.gillmanhondasanbenito.com/index.htm

Creative Commons License
Radio Advertisement by Jessica Burnias is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

 

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